Friday, April 20, 2012

IM at the Massimo Dutti Fashion Show

DSCN0562

IM Agency’s Alexia, Felipe, Catriona, Enrique, and Jose model the Massimo Dutti’s Summer 2012 collection yesterday at the Massimo Dutti store in Greenbelt 5.

DSCN0522

An Urban Summer: Massimo Dutti redefines the season’s fashion
Seafoam greens and pale peaches are refreshing respites from summer’s usual brights. Still vibrant and brimming with a subdued sophistication, Massimo Dutti’s Summer2012 collection is the urban dweller’s go-to for the season –– perfect for running around in the city.


DSCN0521
Finger foods were served at the store for guests

The Spanish brand, present in over 50 countries, has always delivered collections that lend inspiration to what city living ought to be: urban, elegant, and sometimes suggesting a bit of whimsy.If you’re stay-cationing in the city, the collection’s cool palettes can take you somewhere breezy, like the streets of Milan or beneath the setting Tuscan sun.


DSCN0523

Originally a brand set up to commercialize menswear, Massimo Dutti is also known for creating collections of women’s wear ranging from casual styles to urban looks.


DSCN0525

A city guy gone tropic

Massimo Dutti’s men’s summer collection is inspired by the sea, sand, sun and sailboats, but steers clear of typical warm weather fashion, which often lacks the tailored, put-together vibe that is the essence of urban style.


DSCN0552
Felipe

Key items for daytime are knee-length cotton and cotton linen shorts in light colors, two-toned navy shoes, large cotton bags and colorful rope belts. Come nighttime, this look is elevated with rolled up trousers, sailor shirts, and blazers in shades of blue. The preppy result is encouraging –– it’s summer, but its city.


DSCN0553
Felipe

DSCN0554
Enrique

DSCN0555
Enrique

DSCN0556
Jose

DSCN0557
Jose

Women draped in Dutti-chic

The women’s summer collection is inspired by various iconic feminine styles. The Brigitte line is strong and dynamic, featuring nautical hues with dashes of orange and fuchsia, and an effortless silhouette no woman could resist.


DSCN0548
Alexia

Margot is the epitome of Parisian chic. Feminine, tailored, and evocative of luxury, the collection is a whimsical summer romance told through fabric.

DSCN0550
Catriona

Massimo Dutti has a line for the free spirit: Sophia, who, personified, is a woman of wisdom, character and strength.The line features bold royal blues, black and white, complemented by mysterious silver.


DSCN0549
Alexia

And finally, there’s Bianca, ethnic chic set in an urban backdrop. The collection’s key colors are white, khaki and navy, accompanied by the summer’s trend colors, turquoise, orange, yellow, and royal blue.


DSCN0551
Catriona

Right to left: Priscilla, Metro magazine's fashion editor Mela De Luna, and blogger JP Singson

DSCN0564
Agent Aldwin, Alexia, and Priscilla 

DSCN0566
Felipe

DSCN0567
Catriona

DSCN0568
Jose

DSCN0569
Enrique

Massimo Dutti redefines summer fashion with looks that balance slouchy with tailored, bold hues and cool tones, trendy and classic, with each piece bespoke with the craftsmanship and quality the brand has been known for since 1985. Get inspired by visiting their look book at www.massimodutti.com or Massimo Dutti boutiques.


Like IM Agency on Facebook | Follow us on Twitter

No comments:

Share This

LinkWithin

Related Posts Plugin for WordPress, Blogger...