Monday, December 3, 2012

Sassan & Joddi | O+ Bench fashion show

joddi sassan

IM Agency’s Joddi and Sassan walked the runway yesterday at the O+ and Bench collaboration.


On December 2, 2012 at the new Glorietta 1 Activity Center at 5:00pm, Bench/ and O+ cultivate a new-breed of Filipino fashionistas by highlighting unsung heroes in the world of fashion—the stylists.

sassan bench

A first in the country, invited are six celebrity stylists, Sidney Yap, Adrian Concepcion, Ton Lao, Myrrh Lao To, Edlene Cabral, and Kate Paras, to compete in an exemplary display of creativity, vision, and technique. Each stylist heads a team of make up artists and hair experts to produce five (5) coherently-styled looks fusing elements derived from Bench/ and O+. Each collection were judged on creativity, originality, and relevance to the theme. To judge the competition are esteemed names in fashion and entertainment: top designers Randy Ortiz and JC Buendia, Manila Bulletin’s Liza Ilarde, Preview’s Vince Uy, Philippine Daily Inquirer’s JJ San Juan,Philippine Star’s Christopher De Venecia PMAP President Phoemela Barranda, and Bench endorser Joseph Marco.

joodi bench

In the end, Edlene Cabral bagged 2nd runner up, Adrianne Concepcion came in 1st runner up…


And Sidney Yap won the top prize!



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