Monday, January 24, 2011

Congratulations, Danica!

UP Student 2010 World Super Model
By Thelma Sioson San Juan
Lifestyle Editor


A 17 YEAR OLD student of the University of the Philippines, whose body has been described  as the "perfect designer's body" - 30 (chest)/22 (waist)/ 30 (hips) - has been chosen thr World Super Model 2010 in New York over the weekend by the iconic modeling institution, Ford Models.

Danica Flores Magpantay bested young aspiring models from more than 40 countries. This is the first time a Filipino was named World SuperModel - a much coveted title that carries not only a $250,000 modeling contract, but also the chance to model for the world's top retail brands and fashion designers and work with leading photographers.

It is ironic that Magpantay, strictly speaking, isn't a model. Except for a brief stint in Philippine Fashion Week late last year in Manila, she hasn't really modeled, neither on the runway nor for advertising campaigns.

This, even if her mother, Lala Flores, was a top model in the 90's and was a Super Model winner herself in 1994. Her mother is now a leading make-up artist for advertising campaigns, whose clients include stars like Sarah Geronimo.

Unusual, striking look
Asked what made Magpantay bag the prestigious and lucrative title, SuperModel executive producer Joey Espino said: "Mr. Rowland (Paul Rowland, new head of Ford models) and the rest of Ford found so striking the fusion of feminine and masculine features on that face. Hers is a very unusual bone structure- squarish on top, but softer towards the chin. And this is the time when Ford, under Mr. Rowland, is going for the unusual, striking look"

Espino added a crucial bit of precedence- "It was Mr. Rowland who discovered Kate Moss."

Global beauty
Indeed Magpantay, who is 5'8 3/4" tall, couldn't have gone to New york at a better time. In an interview last year in New York Times T Magazine, Rowland, who had just been named head of Ford Super Models and tasked with reinventing the "venerable institution" explained where he was coming from-" ... the idea of beauty [is] not only being classic but being, you know, global. "I'm just obsessed with finding these amazing creatures in all these exotic countries." (Rowland, according to T, even opened a scouting center in North Africa.)

In such a short time, Rowland, it is said, was able to move up Ford among the top model agencies in the world, from the fifth to the third (the first being IMG who handles sports celebrities, like Tiger woods and Roger Federer).

It is interesting to note that the two runners up in the Ford SuperModel 2010 are from Lithuania and Poland.

Serendipitous
Magpantay's journey from Makati City, where her family lives, to the world's modeling capitals, wasn't dramatic, but it was serendipitous. She is second in a brood of five.

One day, her father, Pogs, a businessman, was clearing up some house stuff. He found the Betamax recording of Lala Flores when she was named 1994 SuperModel of the Philippines. He had it converted into DVD, and his two eldest daughters Danielle and Danica got to see the DVD.

It was after watching the DVD of their mom the the two approached their parents to say that, yes, they, too, wanted to be models - to be SuperModels. Until that moment, Espino said Lala never really pushed her daughters into a modeling career. They had to want it first, Espino recalled Lala's stance.

Scout
It was then that Lala turned over her two daughters to Espino, who has been the top modells' scout in the country for more than two decades now. he and his brother Audie have put up the the industry leader, CalCarrie's, which fields models all over the world.

Espino unerringly saw Magpantay's potential. The older Danielle, 19, and Danica joined the Philippine search for SuperModel 2010, which Danica would win in October last year.

Intense screening
Unlike in previous years, there was no runway show in New York this year to proclaim the SuperModel. Instead, of the SuperModel winners from various countries, five were chose, Magpantay among them,Only the five were flown to New York.  Magpantay, who graduated high school from Colegio de San Agustin, flew to New York last week. like the four others,she came upon intense screening, from body measurements to how clothes would fall on her, to how she photographs.


The other four are Kristina Gromovaite of Lithuania, Zuzanna Bronczyck of poland- the two bacame runners-up - Rufina Rudenko of Estonia and Natalia Haiden of Brazil.


While this is the first time that a Filipino became World SuperModel, the Philippines had runners-up the previous years- Charo Ronquillo in 2006 and Charlene Almarvez in 2009.


Lucrative job
Just how lucrative is a SuperModel contract?
Ronquillo now struts among the world's best in New York, and has worked with top photographers, like Bruce Weber, for the American Living campaign of Ralph Lauren, Vogue photographer Arthur Elgort and Walter Chin.

She has done advertising campaigns of the world's top brands, such as Lacoste, Tory Burch, Armani exchange, Kenneth Cole, DKNY, and retail giants, such as Macy's.

In short, it's a full-time lucrative job. And if one pursue it with passion, it could be a glamorous life. Not bad at all for a 17 year old on a Monday morning.

but one more thing, even as you read this, she'll already be in the salt mines early Monday morning in New York, working the superModel job.










Monday, November 8, 2010

Sleek Guys. Fierce Girls

IM Agency's Alexia,Melissa and Joshi for Philippine Fashion Week in OXYGEN's Spring Summer 2011 collection/ fashion dictation!


 




photos courtesy of OXYGEN
and stylebible.ph

http://www.oxygentm.com/
http://www.stylebible.ph/gallery/popup/fashion-shows/2465#3_1288671664110210

Friday, November 5, 2010

IM Agency models walks for F&H

IM Agency models walks the runways of Philippine Fashion Week for Folded and Hung

Folded and Hung features its Summer 2011 Fashion Trends in it’s biggest Fashion event of the year, The Streetcast Fashion Show 2010 featuring styles inspired by the love affair of the Coachella Fashion with Classic Americana. 

 

 

 

 Miko Delos Reyes
 Amalia Misa
 Charles Gareh
 Leo Miranda
 Luke Jickain
 Mark Witthington
Mico Resureccion

photos courtesy of FOLDED and HUNG

www.foldedandhung.com

Monday, November 1, 2010

Danica is Ford Supermodel 2010!

Kudos to Danica Magpantay for winning Ford Supermodel Philippines 2010 title! We look forward as you represent the country at the Supermodel Finals in New York in January 2011.

We are definitely betting on you!

Saturday, October 23, 2010

Filipino Wins Fashion Design Contest


Filipino fashion designer Jerome Allen Lorico won the grand prize at the 48th Japan Fashion Design Contest held last 16 October 2010 at the Meguro Gajoen Hotel in Tokyo.
Lorico’s win marked the first time that a foreigner won in the prestigious competition after 47 years.
Lorico won the Ministry of Education, Culture, Sports, Science and Technology Award (Grand Prize) and two special corporate awards from the Japan Cotton Industry Association and Onward (one of the biggest apparel companies in Japan). Lorico was among the 50 finalists chosen from a field of around 2,500 entries world wide after a rigorous and stringent screening process. Lorico was awarded a ¥1 million cash prize along with a trophy, certificates, and commemorative gifts. Lorico was joined by two other finalists from the Philippines, Nicole Michael P. Mori and Marian V. Andrada.
Lorico’s all-black entry, titled “Ink and Water”, utilized a unique textile he helped conceptualize which was made from conventional and Philippine fabrics such as cotton and piña. His entry took inspiration from the theme of this year’s contest, “Steer for the Future 2020 Autumn/Winter”.
Organized by the Dressmaker Fashion Educational Promotion Committee and Sugino Gakuen (Sugino Fashion College), the contest’s board of judges for this year was headed by noted Japanese fashion maven Hanae Mori, SOMARTA fashion designer Tamae Hirokawa, Boutique-sha CEO Akira Naito, Senken h Chief Editor Kosuke Nagamatsu, and INFAS Publication, WWD Japan Chief Editor Kazuyuki Yamamuro.
The Japan Fashion Contest has a 48-year history and is highly respected in Japan. It has also been known as a gateway to the fashion industry. Previous Philippine entries to contest have also fared well with a finalist winning a special incentive award in 2007 and three finalists in 2009 with one winning an award in the fashion design category and another in the sketch category.
This is an article posted from Embassy of the Republic of the Philippines in Tokyo, Japan. Kudos to Jerome Allen Lorico! We are proud of you!

Wednesday, October 13, 2010

IM Agency TV is Coming Soon


Watch out for IM Agency TV! Coming this 2011!

Model: MIRIAM GUBOVICOVA
Directed by: Joaquin Pedro Valdes
Edited by: Xperimentalmunggo

Urgent Eye Wear Casting Today


IM Agency is casting for an eye wear brand!

We're looking for male and female models with an international appeal!

Drop by our agency today, until 5pm.
At, unit 701 Builders Centre 170 Salcedo street, Legaspi Village, Makati City.

Thursday, October 7, 2010

Mega Beauty 10.10


Ayumi Madeira on Mega Beauty this October!

Photography: Seven Barretto
Makeup: Paolo Maranan
Hair: John Valle

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