OXYGEN | The World Is Our Runway

Oxygen launches their head-turning, trendsetting fashion!

Shot in cosmopolitan Hong Kong, IM Agency is proud to participate and celebrate with Oxygen's edgy fashion forward campaign.

Betina & Catriona in Palmolive Commercial

IM Agency's Betina and Catriona in Palmolive Natural's TV Commercial.

LG Mobile Phone TVC with IM Agency's Sharlene

IM Agency's SHARLENE sizzles in a Hot! Hot! Hot!  TVC

for LG Mobile Phones.

IM Agency presents MARI

IM AGENCY is proud to present to you MARI

Arriving on February 07 and will be in town for 4 weeks.
Available for all immediate & direct bookings.

For information & portfolio of MARI, please log-on to the website

http://www.imagency.ph

Alternatively, you may wish also to contact May Flores may@imagency.ph | 0918-9227140
Clyde Rivera clyde@imagency.ph | 0917-8981479
Priscilla Po prech@imagency.ph | 0918-9294581

www.imagencyph.blogspot.com

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IM AGENCY (formerly T-Models Manila )

701 Builders Centre 170 Salcedo St. Legaspi Village Makati City 1229 Philippines
Tel:+63 2 840 2974 | Fax:+63 2 840 2974

IM Agency presents CHARLENNE

IM AGENCY is proud to present to you CHARLENNE

Arrived on January 27 and will be in town for 8 weeks.
Available for all immediate & direct bookings.

For information & portfolio of CHARLENNE, please log-on to the website
http://www.imagency.ph

Alternatively, you may also contact
May Flores may@imagency.ph | 0918-9227140
Clyde Rivera clyde@imagency.ph | 0917-8981479
Priscilla Po prech@imagency.ph | 0918-9294581

www.imagencyph.blogspot.com

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IM AGENCY (formerly T-Models Manila )

701 Builders Centre 170 Salcedo St. Legaspi Village Makati City 1229 Philippines
Tel:+63 2 840 2974 | Fax:+63 2 840 2974

IM Agency Welcomes CATRIONA

IM AGENCY is proud to present to you CATRIONA
Arrived on January 04 and will be in town for 4 weeks.
Available for all immediate & direct bookings. For information & portfolio of CATRIONA, please log-on to the website http://www.imagency.ph 

www.imagencyph.blogspot.com

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IM AGENCY (formerly T-Models Manila )

701 Builders Centre 170 Salcedo St. Legaspi Village Makati City 1229 Philippines
Tel:+63 2 840 2974 | Fax:+63 2 840 2974

Nestle Fruit Selection Yogurt "Tummy" TVC featuring Shin

IM Agency's Shin for Nestle Philippines Fruit Selection Yogurt "Tummy" TVC.

PROJECT: Tummy (version Choose Wellness)
Duration: TVC 15s Editmaster
AGENCY: Publicis Manila
PRODUCTION HOUSE: MCI
PRODUCT: Nestle Fruit Selection Yogurt
ADVERTISER: Nestle Philippines
PRODUCER: Jing Javier
DIRECTOR: Ricky Villabona
COLORIST: Eric Carlos
EDITOR: LOUIE Salvio
DATE: 05 May 2009

IM Agency Welcomes SHARLENE

IM AGENCY is proud to present to you SHARLENE
Arriving on October 19 and will be in town for 3 months.
Available for all immediate & direct bookings.

For information & portfolio of SHARLENE, please log-on to website http://www.imagency.ph 

You may also contact : 

May Flores may@imagency.ph

Clyde Rivera clyde@imagency.ph

Priscilla Po  prech@imagency.ph

Luana for 2009 Jergens Ad

You have probably seen her in Brazil's Next Top Model Cycle 2, this girl being one of the 12 finalist in a very popular model search which also run in the entire Latin America.

Luana Reis, our Brazilian-Japanese girl from Rio De Janeiro is the new Jergens endorser for 2009! This is the second year that IM got the Jergens contract. The model endorser for 2008 was the equally beautiful Gabriela Endo, also from South America.

One of Luana's latest feat this year is starring in the new Rejoice TV and Print advertisement which is being aired in Southeast Asia. She is currently making her rounds in Asia for work but will definitely be back to Manila in October.

IM Agency's Flavia for Chalk Magazine August 2009

Bollywood: Love Aaj Kal's Heroine Is Our Very Own Giselli!

As the credits rolled on the much awaited Bollywood Movie Love Aaj Kal, there were two comments that were heard again and again inside the cinema hall. ‘Wow that was good’ (or words to that effect) was one and the other was ‘who’s the actress who played Harleen?”

So who was the exceedingly pretty and shy Punjabi kudi? No one knew and perusing the film credits didn’t shine any light on the matter and that was clearly by design.

The newcomer has generated curiosity ever since the film’s promos were released, but filmmakers were intent on keeping her identity shrouded in secrecy and it was all part of a plan.

Well, it seems that the role of Harleen was acted by none other than our very own Giselli! After the release of the movie in India, and simultaneously worldwide especially in UK, Middle East and U.S.A, her name became the top five most googled name in India!

So now that the best kept secret in Bollywood is no longer a secret, it was only a matter of time before Harleen (Giselli Monteiro) stepped forward to take her bow and bask in the glory of ‘Love Aaj Kal’.

Giselli has officially arrived on the Bollywood scene and audiences have taken this pardesi, desi girl to their hearts in a way in which no other foreign actress has managed before.

Kudos to Giselli!

Simone Sizzles in Dubai

SIMONE hits TV screens in the United Arab Emirates! Catch her brand new show Dubai 101 exclusively on Dubai One or at www.dubaione.ae come September 2009. Her director for this exciting show has worked with the Food Network in Canada and the likes of Nigella Lawson and Jaimie Oliver!

Catch her also as she graced the cover of Khaleej Times Magazine in Dubai and features in OK, Insider, IQ Men's Mag, Men's Style, What's On and Aquarius this coming October in UAE. In Singapore, catch her in Her World, Smitten and the new Chic Magazine.

All the best coming up for Simone!

Love Quest of Sophia & Joseph

Gone are the days when journals are meant to be kept private. We were all witnesses to Sophia’s quest for true love through her personal online diary she openly shares to the whole world. Her words moved us, touched us deep in our hearts and evoked emotions with simple accounts of her day to day experiences. Through this, we all became a part of her story.

You’ve followed their love story on television too. Allow us to share with you how all it unfolded.

IM Agency's Anielle for Natasha TVC

Natasha Cosmetics TVC that takes a look at the many roles of women and the challenge to "take it to the next level" featuring IM Agency's ANIELLE along side celebrity endorser Marian Rivera.

IM Agency's Alexandra for MEGA Magazine

IM Agency's Spanish-Filipina stunner ALEXANDRA as seen on the pages of MEGA Magazine May 2009 issue

SPOTTED!

IM Agency spotted GISELLI on a humongous billboard along EDSA. It is the latest CREAM SILK HAIR DARE campaign with celebrity Toni Gonzaga. It's our second year in a row clinching this project. The first one was with the equally beautiful GABY ENDO.

Watch as we proudly feature here the newest 2009 Creamsilk Hair Dare TVC.

IM Agency's Flavia for Creamsilk Circle TVC

IM Agency's FLAVIA for Creamsilk Circle TVC.

IM Agency's Gui & Luana for C2 TVC

IM Agency's GUI & LUANA for C2 Best About Life TVC.

Project: " Best About Life"
Duration: TVC 30 s Final
Agency: PC&V Communications
Production House: 88 Storey Films
Product: C2 Green Tea
Advertiser: Universal Robina Corp.
Producer: Chat Monteagudo
Director: Sid Maderazo
Colorist: Marilen Magsaysay
Editor: Loule/GL
Date: April 3, 2009

IM Agency featured on EXPAT Travel & Lifestyle Magazine Philippines

FOREIGN FACES IN FASHION
By Jahzeel Abihail G. Cruz

As an industry that thrives on novelty and shuns the old as so-last-season, fashion naturally turns to other countries for new inspirations.The emerging , vibrant Philippine fashion industry is no exception, and among the fashion runways, billboards, commercials, and print ads around the country, there is bound to be that guy or girl from the neighboring country or next.

OF OTHER LAND

Foreigners enjoy much attention, if not popularity, in the Philippines simply for looking different, and that is reinforcement enough for any model stay and book jobs here. But it has a lot to do with the country, too. Just ask May Flores, President of IM Agency, one of the trailblazing agencies in the foreign model market. Her mostly Brazilian roster of foreign models, she says, "have a second home in the Philippines", a warm country in more ways than one.

IM Agency began in 2004 under the name T Models, operating as a strategic partner of an agency of the same name in Singapore. The venture soon branched out into South East Asia with increasingly bigger projects and more contacts, particularly from Brazil. T Models Manila rebranded as IM Agency in 2007 and has been on the rise ever since. Having propelled the likes of Kenji Marquez, Luke Jickain, Will Devaughn, and Melissa Frye to modeling fame, the agency has cemented its status as a premier player in the Philippine modeling scene.

INSIDE THE INDUSTRY

Flores considers her agency's specialty in representing foreign models as an advantage. However, she is quick to point out that the preference is not for foreigners per se, but for fresh faces. " All advertisers want new faces", she says, and it just so happens that often, foreign equals new. When considering that the agency targets advertisers for beauty endorsements, beautiful and foreign is a killetr combination.

We can blame fashion reality shows for associating modeling with cutthroat competition. Sans the knives and claws, however, Flores says that it is actually not far from the truth: It is very demanding. You have to keep up with the expectations of other people to make it". The Philippines is largely a commercials rather than a fashion market, and the models that book jobs here advertise products rather than clothes. This market is concededly less demanding, but demanding nonetheless.

When choosing among models to represent, Flores maintains a standard of sorts: the Pan- Asian look, or more that could pass for a Filipino. Only the audience can be the judge of whether Slovakian Miriam Gubovicova and Brazilians Giselli Monteiro and Felipe Caffe pass that test, but they have blended in quite well, both in the Philippine fashion world and the everyday life here.

FACES OF SUCCESS

You have recognized her from Philippine commercials and print ads of Myra- e, Cream Silk, and Nescafe, but Miriam Gubovicova hails from Slovakia in Eastern Europe. Coming from a country not necessarily known for it's fashion industry, she has traversed the globe in her various modeling pursuits. The atmosphere in the Philippines , however,serves as a welcome respite whenever her schedule allows it. " What i love about coming to Manila is the free time i get to do other things I enjoy", she relates.

A perusal of her resume with the agency shows a refreshing combination of beauty and brains. Not only does she speak five languages she is also currently excelling at Monash University in Malaysia, where she is pursuing a degree in Communication and International Studies. In fact, modeling was a means to finance her studies, and studying likewise follows her on the set. She recalls, juggling a midterm essay and a commercial shoot one day: " Instead of clothes, my luggage was filled with books and my day started at 5:30am by opening my computer and writing till noon, going for a shoot til evening and coming back to my books again".

Of Brazilian, German, and Italian descent. Giselli Monteiro is multicultural all by herself. Add that to her print and TV commercial resume in Southeast Asia and a Bollywood movie to boot, and Giselli is Internationally personified.

Showing model potential in a fashion show at the age of five, Giselli did eventually follow modeling, her dream career.She has been working as a professional model since she was a teenager, in and around Europe and Asia. Ironically, the idea of modeling in beauty crazy Brazil hasn't crossed her mind, because "there are too many models there, everyone wants to be a model".

Indeed, Giselli's experience as a model are as varied as can be, from high-fashion Louis Vuitton fittings at the age of 16 to mermaid commercials for Eskinol here in the Philippines. But her most recent endeavor took her to alien territory, even for herself: Giselli recently wrapped up three months' worth of shooting for a Bollywood film in India. She portrayed an Indian girl in the 1960's, including the mandatory song-and-dance routine in Hindi.

Even through e-mail, Felipe caffe still exudes a sense of fun and exuberance that could only be South American. Debuting in Philippine TV in iced tea commercials in 2009, Felipe has had his share of bookings with designere (such as menswear designer Carlos Miele) and magazine covers and spreads. Like Giselli, Felipe notes "that because of the accommodating attitude from the clients in the Philippines, models tend to do their best in promoting a product here".

Aside from going to the gym and painting, Felipe spends free time as the other half of Soul Brazil, a pop Latin acoustic band formed with fellow Brazilian model, Gui Adorno. they have since been invited to perform at various bars in the metro.

ON THE MOVE

By no means do Miriam, Giselli, or Felipe consider the modeling life as being fed with a silver spoon. " I have to say, every project is an oppurtunity to learn something new. but it's never the easy way", says Miriam. it does however, help to be linked to an agency with as much parental affection as one in the Philippines can provide. " I've never been back to the same country, but this is my third time in the Philippines", Giselli adds.

As it goes, life as model is life on the move. One thing for sure is that the modeling industry here and elsewhere is obsessed with novelty. What isn't as fixed is from where the next foreign model to hit the Philippines will come. And it most definitely could be anywhere.

IM Agency's Ciane for Philippine Fashion Week 2009

CIANE walks for Dubai-based designer Michael Cinco and opens Kashieca fashion segment for Philippine Fashion Week.






MICHAEL CINCO



KASHIECA


Philippine Fashion Week 2009.
Photos By: Bruce Casanova of OPMB
Runway Productions.