IM Agency models at the Philippine Fashion Week Spring-Summer 2015

Jeremy for Forever 21

Chanel for Sfera

Fabio for Sfera

Karl for Human

Tanya for Human

Arthur for Human

Chanel for Kashieca

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Fashion Week etiquette

It’s the first day of Philippine Fashion Week. So before we flock en masse to SMX, we took it upon ourselves to share a couple of tips. At best, they’ll make you look like an insider and at the least, help you avoid a tousle with the well-heeled denizens of PFW. Here are some do’s and don’ts to surviving and hopefully, thriving, in the fashion wave ahead.

1.) Never cut the line

Photo by Yana Paskova for The New York Times

It’s basic etiquette, not just in fashion week. Having an insider, a model, or a designer as a friend still gives you no right to cut the line. It’s also not very classy.


2.) Ignore (or pretend to ignore) the celebrities

Fashion week WILL be graced by fashion and showbiz A-listers. The quickest way to let everyone in the room know you're a newbie is to get star struck. Keep in mind that it’s best to play it cool. It’s a fashion show, not a concert or a mall tour. These celebrities are there as guests and so are you. Star struck is not fashionable. Gracious is.


3.) Play it cool

Photo via Glamour.com

Similar to the previous rule, the same should also be done for the items we see in the show. Yes, that Michael Cinco dress strutting down the runway is the most beautiful thing you’ve ever seen and you at least want to touch it, but contain your excitement! A simple clap, reserved at the end of the show, is the best amount of enthusiasm you can give. You may also use oohs and aahs.


4.) Keep your social media gadgets handy

Usually, being attached to your iPhone or BlackBerry is very rude when a show is ongoing. At Fashion Week, however, keeping your social media gadgets handy are a must so you can tweet or announce what you’re seeing stat! Not everyone gets an invite to Fashion Week, so go ahead and share your experience as it happens. That’s what it’s made for! Playing Draw Something or any other game on your gadget however, IS considered rude. Please respect the show and the designers.


5.) Cover your mouth when talking

Photo via CelebrityInspirations.com

There’s nothing worse than being photographed with your mouth wide open as you rave about the show to your seatmate. Also, don’t assume that the person seated next to you even wants to chat. He or she might be trying to concentrate on the show or channeling the fashion crowd’s calm vibe. Either way, it’s extremely embarrassing to be shushed, given the “talk to the hand” gesture, or God forbid… escorted out of the venue.


6.) Eat when the lights are closed

Photo via Hairstyles Celebrity Trend

No explanation needed.


7.) Keep those sunglasses!

Photo via thehighlow.com

Wearing your sunnies inside requires certain chutzpah. Sure, the bright runway lights and constant flashes of the paparazzi might seem like they could harm your eyes. But unless you’re a VIP—AKA someone who stays seated in the front row for hours every day of Fashion Week and is therefore migraine-prone– you don’t really need to put those shades on.

Keep all these and mind, and don't forget to enjoy!

Reblogged from Megastyle.ph

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Top new faces at the Philippine Fashion Week

Be in the know! Here are the top new faces that you should watch out at the Philippine Fashion Week.

Above is the always smiling Felipe .

Here is the very mysterious Gustavo.

High fashion model Catriona.

The very friendly and approachable Diego.

If you spot these models at the Philippine Fashion Week scene, don’t be shy to say hi and feel free to take pictures with them! Tag us on Facebook and Twitter.

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IM at The Ramp fashion show

Philippine Fashion Week is here!

The Ramp Crossings opens the very much anticipated fashion event of the year with their fun business casual approach to men’s and printed feminine approach to women’s fashion.

Diego

    

Felipe

Catriona

Gustavo

   

photos from The Ramp

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CAMILLE for Penshoppe PFW Holiday 2011

IM Agency's Camille Cremet walks for 

   Philiipine Fashion Week 

  PENSHOPPE Holiday 2011

  SMX Convention Center Manila

      May 15, 2011

  photo courtesy of http://www.stylebible.ph

IM Agency for Oxygen PFW Holiday 2011

                                                                                                                                                                                                                                           

                                                                                                              

 

     IM Agency's ANDREA, CAMILLE, ALEXIA, SHIN and CELESTINE   walks to the music of THE MISSHAPES          

  wearing OXYGEN's "fashion dictation" for Holiday 2011

Philippine Fashion Week 

OXYGEN Holiday 2011

SMX Convention Center

May 13, 2011

      photos courtesy of:       

    MELSON BOLONGAITA

     www.melsonbolongaita.com

ALEXIA for Memo PFW Holiday 2011

IM Agency's Alexia Barton opens and closes the show  

for Philippine Fashion Week 

MEMO Holiday 2011 

SMX Convention Center Manila

May 11, 2011

photos courtesy of STATUS MAGAZINE

IM Launches Its Show Package

IM Agency launches our very own Show Package for 2010 Holiday Collection. This swatch features both our homegrown local and international models. For catwalk bookings, please contact Priscilla Po at prech@imagency.ph.

IM Agency's Ciane for Philippine Fashion Week 2009

CIANE walks for Dubai-based designer Michael Cinco and opens Kashieca fashion segment for Philippine Fashion Week.






MICHAEL CINCO



KASHIECA


Philippine Fashion Week 2009.
Photos By: Bruce Casanova of OPMB
Runway Productions.