IM Agency models for Jerome Lorico x Viktor Jeans fashion show

An iconic milestone of a maverick idea & cutting edge design of Viktor, the visionary & mould-breaking custom fit denim brand in the Philippines. This year 2013 Viktor Jeans celebrates its 10th year anniversary and collaborates with the world-class young Filipino fashion designer Jerome Lorico for its 20-piece capsule collection.

See more photos after the jump…

IM Agency models for Jerome Lorico Holiday 2013

William Nunes, Italo Laurenthie, and Garrett Zebley

Quito Trenas, Daniel Marsh, and Alireza Beithardan

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IM’s Pablo for Jerome Lorico’s designer profile in Garage magazine

IM Agency’s Pablo wears Jerome Lorico’s fashion-forward pieces in this month’s designer profile editorial.

Twenty year-old Lorico describes his A/W 2012 collection as an in-depth study of the local tribes in the country. “Upon research, I discovered that some royal members of the ancient tribes in our country are already assimilated in our society without their knowledge,” Lorico says. The collection is all about the strength of history in the veins of our culture.

Jerome’s style tips:

• A white cotton shirt will never fail you.
• A good pair of denim jeans with a good fit is a must-have.
• A guy should own at least one nice suit.
• A gentleman should own more.
• Do not forget to C-S-P: Comb, Shave, and Perfume.
• Accessories are not necessities.
• Do not be afraid to own a tote bag and an umbrella.
• Own a decent pair of leather shoes and remember to polish them before using. Do not neglect the soles.
• Aim for comfort. You can never look good if you’re wearing something that you’re not really fond of wearing.
• Confidence is the greatest style accessory so far.

Grab a copy of Garage magazine’s July issue!

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Filipino Wins Fashion Design Contest

Filipino fashion designer Jerome Allen Lorico won the grand prize at the 48^th Japan Fashion Design Contest held last 16 October 2010 at the Meguro Gajoen Hotel in Tokyo.

Lorico’s win marked the first time that a foreigner won in the prestigious competition after 47 years.

Lorico won the Ministry of Education, Culture, Sports, Science and Technology Award (Grand Prize) and two special corporate awards from the Japan Cotton Industry Association and Onward (one of the biggest apparel companies in Japan). Lorico was among the 50 finalists chosen from a field of around 2,500 entries world wide after a rigorous and stringent screening process. Lorico was awarded a ¥1 million cash prize along with a trophy, certificates, and commemorative gifts. Lorico was joined by two other finalists from the Philippines, Nicole Michael P. Mori and Marian V. Andrada.

Lorico’s all-black entry, titled “Ink and Water”, utilized a unique textile he helped conceptualize which was made from conventional and Philippine fabrics such as cotton and piña. His entry took inspiration from the theme of this year’s contest, “Steer for the Future 2020 Autumn/Winter”.

Organized by the Dressmaker Fashion Educational Promotion Committee and Sugino Gakuen (Sugino Fashion College), the contest’s board of judges for this year was headed by noted Japanese fashion maven Hanae Mori, SOMARTA fashion designer Tamae Hirokawa, Boutique-sha CEO Akira Naito, Senken h Chief Editor Kosuke Nagamatsu, and INFAS Publication, WWD Japan Chief Editor Kazuyuki Yamamuro.

The Japan Fashion Contest has a 48-year history and is highly respected in Japan. It has also been known as a gateway to the fashion industry. Previous Philippine entries to contest have also fared well with a finalist winning a special incentive award in 2007 and three finalists in 2009 with one winning an award in the fashion design category and another in the sketch category.

This is an article posted from Embassy of the Republic of the Philippines in Tokyo, Japan. Kudos to Jerome Allen Lorico! We are proud of you!